The science behind our strategy
Beyond planning and placing, our acute media buying team secures ad space through comprehensive negotiating, networking, and nuanced tenure.
Impactful Media
buying with the IDEA HUB
How do we maximize exposure without excessive spending? Partnering with the IDEA HUB means leveraging our exclusive media relationships. This allows your brand to exist in pertinent, high-traffic areas without sacrificing budget.
Tap the IDEA HUB’s unparalleled access to media owners for:
- Established access to high-performing outlets
- Optimized budgeting across platforms
- Advanced exposure to new audiences
Understand the media buying process
1. Determine
investment goals and whether to allocate it toward guaranteed inventory (reserved placements) or non-guaranteed inventory (typically more flexible and cost-efficient).
2. Ensure
creative is formatted to each outlet’s specifications and submit all assets on schedule. Deploy campaign with tracking tools and analytics in place to measure performance from day one.
3. Track
KPIs in real time across platforms. Adjust placements, messaging, or frequency to maximize impact. For any ads that don’t deliver, we negotiate make-goods or credits and update the strategy accordingly
